There’s no love quite like your first heart dog.

For me, that’s Bear. He’s always been picky, he’s sensitive... and as he gets older, I found myself worrying constantly. About his health, his comfort, and whether I was really doing enough for him.

I tried so many supplements, but nothing ever stuck. Pills were a struggle, powders were messy, and chews upset his stomach. Half the time, he just refused everything. Wellness started to feel stressful instead of loving.

So instead of settling, I created what I couldn’t find: oral strip supplements that stick. A completely new way to deliver pet wellness: gentle, fast-dissolving, and designed for picky, sensitive dogs. No pills. No powders. No chews. Just a gentler way to care for our pups — and hopefully help many more like Bear out there.

💌 Krysia

🫡 Our CTOs (Chief Tasting Officers)

  • Small dog standing on a surface with a blurred background

    Bear, 9

    the Pomeranian-Shih Tzu

    Bear is the dog who started it all. He’s famously cheeky, picky, highly sensitive, and has the highest standards of any pup we know. If Bear approves, it truly passes the taste test.

  • Man sitting on a rug with two dogs in a modern living room.

    Baloo, 8

    the Maltese-Shih Tzu

    Baloo is our tiny shadow who follows his big brother Bear everywhere. He’s the sweetest, but also shy and quiet, and always the wariest when it comes to anything new. If Baloo warms up to it, you know it’s truly gentle and trustworthy.

  • Woman training a dog to sit on a wooden floor.

    Benji, 2

    the Singapore Special

    Benji is the energy in our family — the true definition of youngest child spirit, with puppy eyes that are impossible to resist. He’s our beloved rescue with a sensitive soul, a little anxiety, and a strong dislike towards being forced to take anything (aka pills). If Benji accepts it calmly, you know it’s genuinely stress-free.

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